Creative professional with 10+ years of experience in graphic design, digital marketing, and content creation.
Proven in leading high-impact campaigns and enhancing brand presence through Shopify management, email marketing, and web development.

Designed and developed a custom Shopify storefront for a wellness brand focused on breathwork and mindfulness. Built a conversion-optimised buying experience with custom sections and performance tuning.
Built the full digital presence for a creative agency, from brand identity to a custom-coded website. High-performance, fully responsive, and SEO-optimised.
End-to-end web and brand work for a B2B SaaS platform. Designed the marketing site, onboarding flow, and core UI components.
Custom WordPress build for a healthcare innovation brand. Developed bespoke page templates, optimised Core Web Vitals, and implemented structured data for organic growth.
Sister brand to Novavia, a wellness-focused site with WooCommerce integration, custom blocks, and a warm, accessible design language.
Designed and developed the digital presence for NovaLife, a clean, modern app landing page built for conversions and brand clarity.
Developed and maintained the web presence for an academic institution's accreditation and consultancy centre. Focused on accessibility, information architecture, and institutional branding.
Built the digital home for a non-profit foundation: donation flows, impact storytelling pages, and a CMS non-technical staff can manage with ease.
Currently serving as Project Lead at Hoski, overseeing storefront development, performance optimisation, and digital campaigns. Due to NDA, Shopify projects cannot be shown here.

The goal of the redesign for Pathao's logo was to increase visibility while making minimal changes. The focus was on making the logo more humanized, while staying true to its original design. The solution was simple yet effective - the letters of the logo were aligned according to standard English writing practices for a more uniform look. Curves were added to the fonts to convey a friendly and smart image. The added thickness of the logo emphasizes the brand's bold and free philosophy. The "t" in the logo was given a more lively and humanized look with the addition of curves. The figure of the rider on the logo was also given a more realistic and human touch, with changes made to the placement, size, and posture of the rider while keeping the original essence of the logo.

Introducing bKash's Pay Bill service - the epitome of luxury and convenience for the modern consumer. Say goodbye to the hassle of paying bills offline and embrace the ease and sophistication of bKash's Pay Bill service. To ensure maximum visibility for this revolutionary service, bKash turned to the most glamorous and impactful advertising channels in Bangladesh: TV, news portals, and roadside billboards. Behold the stunning creatives crafted specifically for bKash, set to captivate audiences and leave a lasting impression. Experience the luxury of seamless bill payment with bKash's Pay Bill service. Upgrade your life today!

Successful rebranding is crucial for a business because it can completely change the perception of the company in the minds of consumers. In the case of Columbus Coffee rebranding to Crimson Cup, the team successfully created a new tone of communication that conveyed a warm and welcoming feeling, making customers feel like they were at a friend's house. This change in perception can lead to increased customer loyalty and ultimately drive sales growth for the business. As a designer, being a part of a successful rebranding project is an opportunity to showcase your skills and make a real impact on a company's future.

The Indian Pro Clubs League logo is a dramatic and powerful symbol of the fierce competition and adrenaline-pumping action of e-gaming. The precision and balance embodied in the design speaks to the skill and determination of the players, while the bold "IPCL" abbreviation and the inclusion of a controller in the design boldly declares the league's association with the thrilling world of online FIFA Pro Clubs. With the intention of eventually utilizing only the logo mark, the design is created to leave a lasting impression and make a statement in the world of e-sports.
Whether you need a Shopify storefront, creative direction, or a full brand build, book a call and let's make it happen.